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Project

Maritime Park

Structural design services for a new mixed-use mass timber development that’s set to take Pensacola, Florida, to new heights.

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Project Details

Project Partners
Gensler & Kravitz Design
Owner
Inspired Communities of Florida (The Dawson Company), EJ Smith Enterprises
Location
Pensacola, Florida
Completion Date
Ongoing
Number of Rooms
154
Number of Stories
11 (hotel) and 16 (residential)
Number of Units/Apartments
248
Rhythm Lofts in Pensacola, Florida.
Rhythm Lofts in Pensacola, Florida. Courtesy Gensler
Rhythm Lofts in Pensacola, Florida.
Rhythm Lofts in Pensacola, Florida. Courtesy Gensler
REVERB by Hard Rock in Pensacola, Florida.
REVERB by Hard Rock in Pensacola, Florida. Courtesy Gensler

overview

A new mixed-use development is set to take Pensacola, Florida, to new heights. Located in Maritime Park in the city’s Historic Downtown district, the project includes a pair of mass timber towers, the 16-story Rhythm Lofts apartments and the 11-story REVERB by Hard Rock hotel, which will be the tallest mass timber structures in the state and among the tallest in the country.

We are providing structural engineering services for the project. The Dawson Company, doing business as Inspired Communities of Florida, and NFL Hall of Famer Emmitt Smith’s EJ Smith Enterprises are the developers. The 248-unit lofts and 154-key hotel are being designed by Gensler with conceptual creative interior design services being provided by Kravitz Design, founded by musician Lenny Kravitz. 

Both buildings consist of a concrete podium with three levels of parking topped by timber construction, which is being utilized to lower the project’s carbon footprint. The project team plans to utilize the construction process as a teaching lab for mass timber education and job creation. The project is slated to break ground in 2026.


Maritime Park is set to make a bold design statement, expressing the structural elegance of mass timber. With the creative leadership of Gensler, Kravitz Design and Thornton Tomasetti, we’re building more than a development—we’re shaping & defining an iconic public destination for Pensacola.

Highlights

  • The upper levels will be constructed of mass timber to lower the project’s carbon footprint.
  • Rhythm Lofts will have 248 units.
  • The 154-key hotel is part of Hard Rock International’s new select-service brand.
  • Kravitz Design will provide interior design concepts for the residential tower and the marquis hotel amenities. 
     

Our Team